So for this week's post I of course selected an article about Purtan's last day, which is today, March 26. The article being spotlighted is by Susan Whitall of the Detroit News, and the article is entitled: "Purtan wraps up 45 years on air."
It should be noted that not only is this a good article, but Whitall's speed of getting it online ready for viewing was pretty fast. The article was posted at 11:27 a.m., just a couple hours after Purtan's show was over.
An article about Purtan is going to draw a reader's attention fairly easy and they'll want to hear the story of the last day and what happened at the station, etc. Presentation is the big key in writing about it and Whitall nails it.
Excerpt #1
Dick Purtan left the airwaves just the way he started, with "a little song, a little dance, a little seltzer down the pants," quoting the famous line from "The Mary Tyler Moore" show as he wrapped up a 45-year career on Detroit radio.
This is the lead from the article. I really like it because it's not really her voice, she gives us how Purtan went off, what he said. Some writers may have tried to start the article off with their own narration of the happening or maybe start it off with Purtan's beginnings in Detroit Radio back in 1965 and build up to the final day. Whitall understands what's important and cuts right to the point - Purtan's exit. The most interesting article about Purtan's departure isn't going to be his beginnings, isn't going to be his history, it's going to be how he went out, what he said and what he did. The lead is the most crucial graf in an article and Whitall succeeds in making the reader continue on to the next one.
Excerpt #2
But he was funny, and hit the ground running with a wild show with mile-a-minute quips. His voice has rarely been absent from the Detroit airwaves since.
On the air today, Purtan noted the glut of media trucks, and he said he was stopped on his way in by the Ferndale police. "He said, 'You didn't think we wouldn't escort you in today, did you?' " Purtan said.
For some reason I really like this passage. It goes from one of Whitall's first moments of her own voice and narration, right back into a great story Purtan gave about his ride into the station. I think that first graf in that excerpt really does the job and really sums up Purtan and his career. That is what he is known for after all, his quips. The mile-a-minute added description is also nice, because Purtan is quick-witted. Then that second graf does a great job of showing how loved Purtan was and how big of a deal him going off the air is for people. It's a nice touch to the article.
Excerpt # 3
Newly wed to Gail, whom he met in New York City, Purtan did a brief Army stint, then worked in Syracuse (WOLF) and Cincinnati (WSAI), where Purtan briefly added "concert promoter" to his resume, when he put up the money to book the Beatles in Cincinnati.
"They only needed $12,500 as a down payment," Purtan said. "So Gail and I, we pooled our resources and came up with $2,500. We went to four of the jocks on the station, who each put up $2,500. We sent a cashier's check for $12,500 to the promoter to lock them up. Then before they took the stage, we had to give them another $12,500."
Here's more good use of using Purtan's voice for telling the story, only this time it's about his past. It should also be noted that Whitall only started first talking about Purtan's back-story in the bottom third of the article. She kept two-thirds of the article solely for present-day storytelling, which is definitely the most engaging way to go about it.
I picked this excerpt because I think it's a great story to include in the article. I've never heard this story so I'm sure others haven't as well. This is the anecdote that will readers to go "oh, wow that's interesting." And to make it even better she used Purtan's voice to tell it and not her own narration of the story.
Well that's it for this week! Below is the video Whitall included with her article.

